Investment Focus
We have areas of conviction. Exceptional founders expand them.
We invest with focus, but we are not a checklist. The right founder and opportunity can widen our perspective.
Stages we partner at
From first conviction to scale, we partner across the journey.
01
Early
Idea, prototype, and MVP — where conviction matters most.
02
Growth
Early revenue to growth — proving and expanding the model.
03
Scale
Scaling category leaders and supporting follow-on rounds.
Sectors of conviction
Areas where we have depth — though exceptional companies can expand our view.
Geography
Rooted in Saudi Arabia and the Gulf, partnering with ambitious companies across MENA and beyond.
Business models
We are model-agnostic — from software and marketplaces to fintech and applied AI — where there is a durable advantage and a large opportunity.